Our Team

Bradford L. McLane

Managing Director

My Role at RSR Partners

I lead the firm’s Marketing Officers and Consumer Goods and Services Practices.

How I Deliver Impact

It is really important to understand the client’s corporate culture so we can identify candidates who not only have the right functional skills, but also have the right characteristics and personality to fit into the organization. I try to spend as much time in the client’s offices prior to a search as possible – from meetings with key executives to lunch in the cafeteria. If you dig deeper and understand the culture, you increase the odds that you can fill the position with a leader that will deliver impact.

Expertise I Bring to the Firm’s Clients

I have been in executive search for over 20 years, and have completed more than 400 searches. Before RSR Partners, I was global head of the Marketing Officers Practice and co-head of the North American Consumer Products and Services Practice at Russell Reynolds Associates.

My focus in on senior-level assignments for consumer product clients and senior marketing roles for financial services, healthcare, technology, industrial, and non-profit clients. I have recently helped clients fill roles including CEO, board member, CMO, executive vice president of global direct marketing, and senior vice president of marketing and innovation services.

Before I started in search, I was a senior accountant at Price Waterhouse in New York, was in brand management at Ralston Purina, had several senior product development and marketing roles at Coca-Cola, was responsible for brand strategy and creative development at Petrolon Inc., and was president and co-founder of AccuTraffic.com.

I graduated from Yale University, where I majored in architecture, and have an MBA from the University of Chicago.

Life Outside RSR Partners

Dede and I live in Winnetka, Illinois. Our oldest is teaching in France after a Teach for America stint in New York City. Our next is an associate consultant with Bain, and our youngest is a travel goalie on the girls hockey team. I have been involved in several community organizations: past president of the Board of Commissioners of the Winnetka Park District, and past chair of the Winnetka Congregational Church Board. I am currently on the Village of Winnetka Design Review Board. I was recently a member of the Steering Committee of the University of Chicago Booth School of Business Kilts Center for Marketing. I run and generally like to work out. I miss body surfing in Rhode Island.

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