Dany Berghoff is a principal in the firm’s Sport Leadership Practice and Marketing and Sales Services Practice. He has a deep background working in revenue-generating leadership roles for both B2B and B2C focused firms. Throughout his career, he has led sales teams and worked alongside organizations to develop sales strategies, identify decision makers at like-minded targets with equity alignment, take value propositions to market using best in class presentation materials, and ultimately negotiate agreements.
He previously served as the vice president of sponsorships and partnerships at The Paley Center for Media, where he led a team focused upon generating commercial revenues emanating from traditional sponsorship rights, in addition to monetizing the Center’s original content library. At Paley, Dany oversaw sponsorships against Paley’s consumer-facing entertainment events, in addition to Paley’s Media Council B2B thought leadership forums. He also developed partnerships with like-minded brands, such as Yahoo!, Citi, McKinsey & Co., Accenture, PwC, Honey Maid/Mondelez, Jay Z’s Roc Nation Sports, Nielsen, and Entertainment Weekly.
Prior to joining The Paley Center, Dany served as vice president of business development for 21 Marketing, a sports sponsorship sales and consulting agency. He was deeply involved in all levels of the sponsorship process on both the buy and sell sides, and worked on deals totaling over $330 million in sponsorship, intellectual property rights, and media inventory for some of the most prestigious names in sport, including the International Olympic Committee, the United States Olympic Committee, the Miami Dolphins, Johnson & Johnson, Liberty Mutual Insurance, and NBC Sports.
Dany, who is originally from Los Angeles, currently lives in Manhattan with his wife Stephanie and daughter Hannah. He holds a BA in economics and political science from Columbia University (where he was the kicker on the football team), and a MBA from the Leonard N. Stern School of Business at New York University.