Joe Bailey is a managing director and the head of RSR Partners’ Global Sports Leadership Practice. Joe, who has extensive experience in the global sports industry as a leader and advisor, has also been the CEO of the NFL Miami Dolphins Football Club, Dolphin Stadium, and Dolphins Enterprises, deputy commissioner of the National Thoroughbred Racing Association, COO of the World League/NFL, and vice president of administration of the Dallas Cowboys Football Club. Several years ago, Joe was asked to serve as the acting commissioner of the Big East Conference, an NCAA collegiate conference consisting of 21 universities.
He has been an effective CEO who has led sport-oriented enterprises in the U.S. and internationally. He has experience in virtually every facet of the sports business, including strategic vision development and leading and building teams to launch, turn around, and grow complex enterprises. Joe has a record for revenue and content creation and for driving culture change, workforce diversity, brand recognition and loyalty, business development, experiential marketing, and stadium and team operations.
As the founder and chief executive officer of Global Sport 360, Joe advised businesses in the global sport industry on strategies and tactics to maximize innovation and talent. He has been a member of Duke’s Fuqua Center of Leadership and Ethics Advisory Board, adjunct professor for Duke Sports Medicine Feagin Program, a member of the U.S. Olympic Committee’s Diversity and Inclusion Committee, and is a member of the U.K.-based Beyond Sport Advisory Board. He also serves as a special advisor to the Canadian Olympic Committee and to an international management consulting firm.
Prior to joining RSR Partners, Joe established a global sport leadership advisory group on behalf of an international leadership consulting firm. The group advised on effective leadership and solving complex problems that involved vision, strategic alignment, general management and execution, and talent management. The practice served owners, boards, companies, associations, federations, and government entities – all involved in the global sport ecosystem. The U.S. Olympic Committee, the Canadian Olympic Committee, Major League Soccer, and various private equity firms were clients.
In 2005, Joe was named CEO of Dolphins Enterprises where he was responsible for the NFL Miami Dolphins franchise, 75,000-seat Dolphin Stadium, and its 170-acre complex. As an agent of culture change, he combined customer service, cutting-edge technology, and entertainment to create the gold-standard guest experience coined “The Gateway to the Dream.” He also led the re-branding of Dolphin Stadium as the “Stadium of the Americas.” All properties were sold in 2009 for $1.1 billion.
Before joining Dolphins Enterprises, Joe launched the Sport, Entertainment and Media Practices for a premier global executive recruiting and assessment firm, where he established himself in leadership and talent management consulting and served as the partner-in-charge of the Dallas, Houston, and flagship New York offices. Joe consulted with the NFL, NBA, NASCAR, The Hong Kong Jockey Club, Olympic sports organizations, and cricket, rugby, and gaming concerns. In nine years, he led engagements in the U.S., Canada, UK, Europe, Australia, India, and China.
Earlier, Joe owned a diversified, independent sport strategy consulting firm, where his work ultimately led to his appointment as deputy commissioner of the National Thoroughbred Racing Association responsible for improving the economic viability of the $100 billion North American thoroughbred racing industry.
Prior to that, Joe helped establish the World League/NFL, where, as the chief operating officer, he was responsible for launching and leading the first intercontinental American professional football league. The league operated successfully in five countries, including the U.S., Canada, UK, Germany, and Spain.
Joe entered the sport industry with the Dallas Cowboys Football Club. Over 19 years he held roles including player personnel, business manager, and eventually vice president of administration, and chief operating officer. Joe was a contributor to the long-running success of the Cowboys, and helped create the “America’s Team” brand. During his tenure there, the peak performance Cowboys won 13 divisional titles, five NFC titles, and two Super Bowl championships. In 1985 and again in 1989, Joe participated in the sale of the team and stadium, the latter representing the largest transaction in sport history at that time.
Joe has held numerous board positions with for-profit and philanthropic organizations. He is a frequent media guest and college lecturer on “Leadership and the Future of Global Sport.” Additionally, he has been a frequent speaker and media guest on national and international television, radio, and online programs.
Joe graduated from the University of North Carolina at Chapel Hill and completed Harvard’s Advanced Management Program. He is based in Arizona, New York, and Connecticut.