Role at RSR Partners
Allen Shapard is a Managing Director in the firm’s Corporate Affairs and Communications practice. He is based in the New York office. With deep expertise in communications, branding, marketing, and corporate social responsibility, Allen will be responsible for helping clients secure best-in-class communications and corporate affairs leaders and create optimal platforms to improve their businesses.
Experience and Expertise
Allen has more than 25 years of experience assisting multinational corporations, governments, global institutions, and iconic individuals with their communications and corporate affairs and helping them understand the impact of human capital on these strategies. Most recently, Allen was Principal of Broad Reach Partners, where he worked on strategic communications and reputation programs for clients. Previously, he was Senior Vice President of Corporate Responsibility in the New York office of APCO Worldwide, working on public policy and related issues for clients and expanding relationships with prominent foundations.
Prior to joining APCO, Allen served as Senior Vice President, Global Partnerships, and Head of the Global Institutions group for WME/IMG, the international media, marketing, entertainment, and sports conglomerate. In this role, he led a multi-disciplinary, international strategic practice, helping clients increase global awareness and impact through marketing, communications, events, partnerships, philanthropy, and media content. Allen’s varied clients have included many Fortune 500 companies such as Samsung, Cisco and PepsiCo; notable institutions such as the Nobel Foundation, the Mayo Clinic, the Ford Foundation, and the UNHCR; as well as iconic individuals such as HRH Prince Alwaleed bin Talal, Mikhail Gorbachev, and Dr. Sally Ride. He is also a leader in the world of corporate social responsibility and philanthropy, providing strategic counsel to multinationals, non-governmental organizations, royalty, celebrities and entrepreneurs.
Outside RSR Partners
A former corporate lawyer at Morrison & Foerster and Dow Lohnes PLLC, Allen holds a Juris Doctor degree from the University of Virginia. He also earned a Bachelor’s degree from Yale University and a Master’s degree in international relations from Cambridge University. Allen is the father of twins, who are presently in college. He and his wife live in Bronxville, New York, and enjoy hiking, sailing, reading, and gardening.