In their new white paper today, Brad McLane, head of our Chief Marketing Officers Practice; Giovanni Lamarca, co-head of our Consumer Goods and Services Practice; and Trish Shortell, head of our Marketing Services Practice, explore the emergence of a new C-suite leader: the Chief Growth Officer.
They write, “Many world-class companies have redesigned the role of chief marketing officer and created the position of chief growth officer (CGO) at the corporate level. It carries implications on how the marketing function is managed, how it collaborates across functions, the value it should bring, and its accountability internally and externally. This is a major change in the marketing leadership function.”
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