Marketing services is an industry in rapid evolution. This is an approximately $560 billion industry globally, with hundreds of thousands of people in multiple specialized segments from advertising to production; public relations to social; and market research to data and analytics, with digital running across everything.
No industry has evolved as rapidly in the last 20 years. At one time, the industry led with creative ideas pushed out through various channels to hopeful audiences. Today, marketing services is a science that relies on data to understand and conform messaging to targeted audiences. By targeted we mean individuals. We have seen an industry go from holistic to fragmented and unbundled to cobbled back together to meet the needs of integrated thinking. Most people in the last 20 years have not been trained to think in a integrated fashion — they were groomed to be specialists. As the industry looks to bring capabilities together, some talent stands out as being capable of navigating across the spectrum of diversified services.
Our Practice partners with clients in the following industries to attract high-impact talent
- Data and analytics
- Financial services
- Media and entertainment
- Professional services
Technology, specifically the speed to which technology comes to market and enables the consumption of information, has changed the industry, too. Once upon a time, new platforms had decades to mature in market as delivery mechanisms. Today those innovations are coming to market in a matter of months. Thus, leaving little time for experience to build.
Understanding the talent in this universe is not about adhering to old models of talent evaluation — past performance as an indicator for further performance. Today — the assessment model necessitates a deeper insight into the ability in which people can navigate innovation in a sea of change. The quest for talent in the marketing services industry has historically been competitive. Today, it could be defined as aggressive, antagonistic, and down right cut throat.
Being knee deep in the industry and close to those experts who are successfully remaining ahead of the curve is a priority for RSR Partners. We position ourselves at the heart of the industry — and that is with its people.